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Thanks to Martina Mosner for her suggestion for this week’s tip. In reply to last week’s tip about teacher commitment, she asked: “… [Dedication and commitment] is something that I have always taken for granted in a (good) yoga teacher. So when I read the headline of your [mini yogis minute] email, I automatically thought you were writing about the (sometimes missing) commitment of students…Even though I have some very dedicated students, others are very on and off. Do you have a tip about this side of commitment , too?”
Well, of course, you can’t always help it if your students are unreliable. Some may not be fully committed to their yoga in the first place. Others may be overscheduled. And still others may just be endemically flakey.
But if you want those kiddos coming back, here are a few suggestions:
- Make them excited about yoga. The more your students enjoy the class, the more enthusiastic they will be about coming. Oftentimes, if kids don’t want to come to class, parents pick their battles and they don’t come. Likewise, when kids beg and plead to come to class, parents are more likely to find time for it.
- Create financial incentives for consistency. When you offer a series discount, students are more likely to commit to more than one class. Want to really create strong commitment? Make them set-series instead of open-ended ones. So, they buy a month of classes, for example, for a set fee. Make sure you are clear that there are no refunds for missed classes on fixed series, otherwise you’re just giving discounts for nothing.
- For private students, remember that you rely on their consistency for your living. If they cancel excessively, that is time you could be using to earn money elsewhere. So, first of all, be sure you have a 24-hour (at least) cancellation policy…and be sure to enforce it. And if their absences really begin to cut into your income, you can (nicely) let them know you will have to drop them as clients if the cancellations continue. It’s harsh, but if they really want to work with you, they will figure out how to commit.
And that’s the mini yogis minute tip of the week. Check back every week to learn something new!
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